Posts tagged "TV Everywhere"

Granting Pay TV Subscribers Broader Access to Content

One key idea behind TV Everywhere is that if a customer has a paying relationship with a brand for one type of premium service, then that brand can reward the customer with free access to related services. Typically, this idea is used to allow pay TV subscribers to use their pay TV credentials to watch TV for free on connected devices.

Yet, the use of pay TV credentials to extend access to services can be applied much more broadly to validate access to any internet-delivered content. For example, Rogers Media recently granted free access to the digital editions of its Sportsnet Magazine on Android, iOS and Windows 8 devices to all of its Sportsnet ONE, TV Everywhere subscribers coming through either Rogers or Shaw Go. Now, millions of Sportsnet ONE subscribers get free Sportsnet Magazine content on their mobile devices.

Using pay TV credentials to access Sportsnet Magazine on an Android device

Primetime-Sportsnet-One

Granting pay TV subscribers access to magazine content was easy for Rogers Media. It was already using Adobe Digital Publishing Suite to produce the Sportsnet Magazine digital editions and Adobe Primetime to power Sportsnet ONE’s TV Everywhere authentication. So, getting one login to provide access to its TV and digital editions on connected devices was a simple integration between the two Adobe solutions. Now, when Sportsnet ONE customers verify themselves in the Sportsnet Magazine iOS, Android or Windows 8 apps, they’re using Adobe Primetime’s authentication capabilities.

Integrations like what Rogers Media has done for Sportsnet demonstrate just how flexible the TV Everywhere model can be. Customers can pay once for access to content across media types and channels. This allows media companies to provide a great deal of value to loyal customers while enabling the flexibility to use alternate revenue models. For example, the Sportsnet app earns additional revenue by selling individual magazine issues to non-subscribers through an in-app purchase.

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Adobe Primetime Scores Touchdown with NBC Sports Digital, Powers Super Bowl Live Streams

Adobe Primetime has powered viewer experiences for NBC Sports Digital across screens since the 2012 Summer Olympics. The Super Bowl was a major sports milestone for live online streaming and whether you were rooting for the New England Patriots or Seattle Seahawks, one thing is for certain: People tuned into the big game in big numbers, across devices, in real-time to bring the Super Bowl beyond the living room.

NBC Sports Live Extra used Adobe Primetime’s playback and ad insertion capabilities to bring the Super Bowl to 1.3 million concurrent viewers across devices at its peak – the most for any Super Bowl (up 18% from last year). Thanks to NBC Universal, a special promotion (Super Stream Sunday) enabled viewers to watch the Super Bowl, a special episode of The Blacklist, and preceding programming without requiring the usual credentials and login information from broadcasters and pay-TV service providers.

Some other online viewership stats that made this Super Bowl stand out based on NBC Sports Live Extra data:

  • New streaming record with 800,000 average viewers per minute  (up 52% from last year’s Super Bowl)
  • 213 million total minutes viewed (up 99% from last year’s Super Bowl)
  • 5 million unique total online views (not just concurrent), up 9% from last year’s Super Bowl
  • Quality of NBC Sports Live Extra stream was high with engagement at 84.2 minutes per viewer

Sports content is a huge driver for online viewing and getting users to set up online accounts to enable TV Everywhere. 2014 was a landmark year for TV Everywhere and the biggest year yet with special events like the Sochi Winter Olympics and Soccer World Cup. In fact, the Adobe Digital Index Q2 2014 U.S. Digital Video Benchmark report found that sports networks saw frequency of viewing rise 31% year-over-year (YoY). We are excited to see what 2015 holds for the future of TV and continuing our partnership with NBC Sports Digital. Stay tuned for more to come!

Super Bowl_NBC Sports

 

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Adobe Primetime Helps Serve 9 Out of 10 Pay-TV Households in Canada

It’s been a big week for the Adobe Primetime and Adobe Analytics teams between the release of our latest U.S. Digital Video Benchmark Report and our partnership announcement with Nielsen to deliver new Nielsen Digital Content Ratings, Powered by Adobe. Nielsen’s Digital Content Ratings will provide the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content and audiences across the web and apps.

We recently reached another major milestone: Adobe Primetime’s authentication technology now helps our customers serve nine out of 10 Canadian pay-TV households. Shaw, Rogers, Bell, Videotron, Telus, Cogeco and many others are using Adobe Primetime’s Emmy award-winning entitlement service to manage user authentications across connected screens. Adobe Primetime enables secure communications between consumers, programmers, and operators to establish a user’s entitlement to content. For these MVPDs, Adobe Primetime is providing the authentication layer, letting customers unlock pay-TV content across any IP connected device – from game consoles and OTT devices to smartphones and tablets.

PT-Canada

In the U.S., more than 250 broadcasters and pay-TV service providers already use Adobe Primetime’s entitlement capabilities, reaching 99% of the market.  TV is no longer the device, it’s the content, and we’re thrilled to see more global adoption of Adobe Primetime to deliver amazing TV viewing experiences everywhere.

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Adobe Primetime Receives 2014 Cable Spotlight Product of the Year Award

The industry momentum around Adobe Primetime continues coming off last week’s TV of Tomorrow Show where we spoke about the evolution of TV Everywhere and other trends, connected with several of our customers and partners, and took home the “Most Significant Impact Award” for our solution. Today, we’re proud to announce that Adobe Primetime received a 2014 Cable Spotlight Product of the Year Award from Cable.TMCnet.com, a TMC sponsored cable technology website.

Along with 17 other companies, Adobe was honored by TMC for delivering one of the most innovative cable technology solutions of 2014. Applications were evaluated and awarded by the editors of Cable.TMCnet.com. Congrats to the other industry players who were recognized with this award!

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As our team continues to innovate on Adobe Primetime and strengthen our leadership position in the multiplatform interactive TV space, we appreciate the recognition we’ve received as it truly validates our hard work and commitment to the industry. Needless to say, we’re not slowing down anytime soon with some exciting product updates and news in the works.

Subscribe to our blog updates, follow us on Twitter, and check out our website for the latest information on Adobe Primetime.

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Adobe Primetime Receives “Most Significant Impact Award” at TV of Tomorrow Show

This week we’re surrounded by some of the brightest minds in the industry at the TV of Tomorrow Show in San Francisco. The Adobe Primetime team is there in full force discussing the future of digital TV and how we’re working with partners and customers to advance the industry.

Earlier today, our own Tamara Gaffney, who runs the Adobe Digital Index team, presented the latest trends and insights from our Q1 U.S. Digital Video Benchmark Report, showing that online TV consumption is up 246% YoY (see separate post). Our VP of Video Solutions, Jeremy Helfand, then spoke on a panel with other industry executives from BSkyB, CTAM, Disney/ABC Television Group, NBC Universal, Nielsen and nScreenMedia about the current state and future of TV Everywhere. Kelash Kumar, group product manager for Adobe Primetime, will end the day speaking on a panel with other industry luminaries about how “server-to-screen” strategies can prepare content owners for the future of video distribution. It’s rewarding seeing so much momentum in the industry and connecting with so many of our customers and partners.

Jeremy Helfand (center), VP of Adobe Primetime, discusses the future of TV Everywhere on a panel at The TV of Tomorrow Show

Jeremy Helfand (center), VP of Adobe Primetime, discusses the future of TV Everywhere on a panel at The TV of Tomorrow Show

TVOT Panel 2

Tamara Gaffney, principal analyst for Adobe Digital Index, presents the latest findings on the growth of TV Everywhere in the U.S.

Topping off a great first day at the TVOT Show, we were honored that Adobe Primetime was presented with the “Most Significant Impact Award” as part of the 11th Annual Awards for Leadership in Interactive and Multiplatform Television, which recognize both corporate and individual achievement in the multiplatform interactive TV space. The “Most Significant Impact Award” recognizes the company and product that had the most significant impact on the overall industry over the past year.

TVOT Award

Adobe’s Jeremy Helfand accepts the “Most Significant Impact Award” for Adobe Primetime at The TV of Tomorrow Show

Adobe Primetime has experienced strong momentum since debuting at The 2013 NAB Show, and we’re continuing to innovate on our multiscreen TV platform with feedback from throughout the industry. This award further validates our efforts to create amazing TV experience everywhere, and we appreciate the recognition from the award committee and our colleagues. We would also like to congratulate our fellow award nominees and recipients for their commitment to making the vision for the future of TV a reality.

For the latest Adobe Primetime updates, subscribe to our blog updates, follow us on Twitter, and check out our website.

UPDATE (6/11/14): Beet TV interviewed Adobe’s Jeremy Helfand about the rise in TV Everywhere consumption across devices:

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Online TV Consumption Hits New Record, Up 246% YoY

We’ve said it before, but the days of watching TV on a television in the living room are long gone. To meet rapidly evolving consumer expectations for the TV content they want, the TV industry is finding new ways to bring their content to whatever screen audiences want to watch. Given the deluge of connected devices from tablets and smartphones to game consoles and over-the-top (OTT) devices, easy access to content is taking TV Everywhere consumption to new heights.

Today, we released our Q1 2014 U.S. Video Benchmark Report which examines TV Everywhere and non-authenticated online video trends. The findings were staggering with online TV consumption reaching an all-time high – up 246% year-over-year (YoY). Our analysis is based on aggregated and anonymous data from 1300+ media/entertainment sites between Q1 2013 and Q1 2014. It includes 151 billion total online video starts and 1.3 billion TV Everywhere authentications across 250 pay-TV service providers covering 99% of pay-TV households in the U.S. A few other key findings:

  • Game consoles and OTT devices saw the strongest market share growth increasing 539% YoY.
  • iOS apps surpassed browsers for the first time as the most popular access point for online TV achieving a 43% market share (compared to a 36% market share for browsers)
  • More U.S. pay-TV households (21%) accessed TV Everywhere content across devices in Q1 than ever before (compared to 16% six months ago)
  • Unique TV Everywhere visitors to websites and apps per month increased by 157% YoY, while the number of TV Everywhere streams (live, VOD and linear) watched per visitor each month rose 133% YoY.
  • Using a sample size of 1300+ Adobe Marketing Cloud customers, 35.6 billion online videos including user-generated content were viewed worldwide – an unprecedented amount, up 43% YoY.

di_tv-e_video_growth          di_share_pay-tv

TV truly is everywhere now – with more than one fifth of all pay-TV households in the U.S. watching TV online across screens. Check out our full report for the complete findings and methodology. The New York Times also covered our report. We’ll be presenting these findings and discussing industry trends at The TV of Tomorrow Show in San Francisco, June 11-12, so hope to see you there.

Stay tuned for more news and industry insights coming soon. For the latest Adobe Primetime updates, subscribe to our blog updates, follow us on Twitter, and check out our website.

 

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Adobe Primetime Supports Adobe Marketing Cloud Exchange

We’ve reached another exciting milestone in the evolution of Adobe Primetime.Our customers and the market have commonly positioned Adobe as a company enabling a strong and competitive ecosystem for video. Today, at Adobe’s EMEA Digital Marketing Summit in London, we released the Adobe Marketing Cloud Exchange along with the evolution of a video delivery ecosystem supporting Adobe Primetime.

Adobe Marketing Cloud Exchange is a new marketplace for pre-built integrations and apps between Adobe solutions and third-party technologies. When you visit the site, it is clear that the integration of multiple data-driven organizations within Adobe Digital Marketing Cloud can benefit companies building their business on video. Data solutions that integrate with Adobe Primetime enable a much broader scope of the platform that broadcasters increasingly use.

AMC Exchange

 

Here are five great examples of companies contributing to support a scalable Adobe Primetime solution:

  • Elemental TechnologiesSoftware-defined video processing solutions from Elemental integrate seamlessly with Adobe Primetime to enable the delivery and monetization of premium content to IP-connected screens. Elemental video processing components support delivery of live, linear and video-on-demand (VOD) content for Adobe Primetime-supported multiscreen deployments.
  • IrdetoIrdeto’s Multiscreen Rights allow content owners and distributors to protect their valuable digital content and manage how that content is accessed by consumers across devices. Through an intuitive interface, content owners and distributors can easily configure content viewing rules that support their business models.
  • Microsoft Azure Media ServicesPre-integrated with Adobe Primetime’s TV publishing and monetization platform, including Adobe Primetime Player SDKs for Android, iOS, Windows, Mac OS and other platforms, Microsoft Azure Media Services ensures full scalability and monetization of video streams across an unlimited number of global households.
  • thePlatform Media companies rely on thePlatform’s leading online video publishing and management solutions as their open, central hub for managing, monetizing, and syndicating billions of Internet video views each year. thePlatform’s services provide unmatched versatility for designing and supportingstreaming video businesses on PCs, mobile devices, and TV.
  • You.IYou.i Engine is the interface engine for TV Everywhere. It plugs into the tools used by interface designers and brings their designs to life in one codebase that quickly runs on any screen. It also integrates with your video infrastructure, including Adobe Primetime.

Stay tuned for more partners listed on the Adobe Marketing Cloud Exchange coming soon.We hope you check it out to learn how companies you may be working with are already supporting Adobe Primetime. For the latest Adobe Primetime updates, visit this blog, follow us on Twitter, and check out our website.

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New, Industry-First Concurrency Monitoring Comes to Adobe Primetime

Our team is busy at The NAB Show this week, and as part of our latest product release, we’re launching Adobe Primetime concurrency monitoring, currently in beta testing with select media companies.

The service enables use cases defined in the Open Authentication Technical Committee’s (OATC) newly published Resource Usage Monitoring (RUM) specification, which defines the data formats and workflows for cross company data aggregation and exchange. Adobe took a leadership role in the development of this specification to enhance the real-time flow of information between operators and programmers. The new spec fills a critical gap in many TV Everywhere implementations, and will help advance the industry.

Adobe Primetime Concurrency Monitoring

Adobe Primetime concurrency monitoring provides greater real-time insights into viewership patterns. This allows media companies to enforce affiliate obligations to limit concurrent streams, and can enable potentially more expansive subscription packages built around a pay-TV household’s concurrent usage needs. This capability could also help encourage smoother authentication experiences by helping to limit abuse associated with automated in-home TV Everywhere account verification.  

Concurrency monitoring works with the Adobe Primetime pay-TV pass capability for both programmers and integrated operators where the subscriber account identifier is provided through existing Adobe pay-TV pass functionality. Concurrency monitoring also works for deployments that don’t use Adobe’s TV Everywhere authentication, including monitoring sites and apps managed by operators.  The service can be integrated into existing systems to enable a variety of use cases, including real-time stream-limit enforcement and gathering rich analytics around viewer engagement. 

Joel Huff is a group product manager for Video Solutions at Adobe

[UPDATE] Below is a Beet.TV video interview from The NAB Show with our own Ashley Still, senior director of product management for Adobe Primetime, discussing the latest product enhancements including concurrency monitoring (starting at 4:20). More video interviews about Adobe Primetime from The NAB Show are available on Beet.TV’s website.

 

 

 

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Adobe Primetime Drives New TV Everywhere Records with Sochi Olympics

Since launching last April, Adobe Primetime has achieved several milestones – most recently, partnering with NBC Sports to bring the 2014 Winter Olympics to U.S. viewers across every connected screen. Adobe Primetime powered the online delivery of all live and on-demand Olympic sporting events in four crucial areas: Playback of broadcast TV across desktops, iOS, Android, and Comcast X1 devices; Viewer authentication; Video analytics, and Ad insertion.

The Sochi Games were the most watched digital Winter Olympics in history, with an unprecedented number of U.S. viewers watching the Games on their PCs, tablets and smartphones. To put things in perspective:

  • More than 80 million authenticated streams (consumers logging in with their pay-TV subscription information) were delivered to U.S. viewers.
  • 10.8 million hours of video were consumed across NBCOlympics.com and the NBC Sports Live Extra mobile app, and 80% of this happened via authenticated live streams.
  • 16.5 million viewers in the U.S. watched the Olympics online.

Sochi

The Winter Olympics served as another testament to the momentum behind TV Everywhere. We’ve been leading the charge around TV Everywhere with Adobe Primetime and the validation we’ve received from customers and partners has only strengthened our commitment to delivering a better-than-broadcast TV experience across any screen.

For the latest Adobe Primetime updates, visit this blog, follow us on Twitter, and check out our website.

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Adobe Primetime Honored with CableFAX Tech Award

Fresh off the heels of the Sochi Winter Games, where Adobe Primetime successfully powered the online delivery of all live and on-demand Olympic sporting events, our team continues to make waves in the industry. Today, we’re honored to receive the CableFAX Tech Award in the “New Product Award (Vendor/Operator)” category. The CableFAX Tech Award recipients are the forward thinking tech gurus who continue to revolutionize cable technology with their amazing products, campaigns and partnerships. Adobe Primetime also received an honorable mention for the CableFAX Digital Awards in the “Best TV Everywhere Portal Site (Vendor)” category. Additionally, our own Jens Loeffler was named to CableFAX’s Digital Hot List, which honors executives shepherding innovation and progress in social media, digital distribution, app development, web content, technology strategy, TV Everywhere/authentication, and other cutting-edge multiplatform projects.

CableFAXAwards

Stay tuned for more Adobe Primetime news coming up at The NAB Show in April.

For the latest Adobe Primetime updates, visit this blog, follow us on Twitter, and check out our website.

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