Posts tagged "video"

Highlights from Adobe Digital Index’s U.S. Digital Video 2014 Inaugural Report

Adobe Dig­i­tal Index’s U.S. Dig­i­tal Video 2014 Inau­gu­ral Report report is now avail­able. This report helps broad­cast­ers, cable net­works, and dis­trib­u­tors antic­i­pate and plan for the changes tak­ing place in how con­sumers view video. The report cov­ers TV Every­where and online video view­er­ship trends.

Key points include:

  • TV Every­where grew sig­nif­i­cantly in 2014. Unique view­ers increased 117% YOY and authen­ti­cated video starts increased 266% YOY.
  • As of Q4 2014, gam­ing con­soles and OTT devices now make up 16% of TV Every­where authen­ti­ca­tions.
  • Video view­ing on mobile devices will over­take desk­top video view­ing by Q4 2016.

Net/Net: In 2015, con­sider opti­miz­ing the TV Every­where expe­ri­ence for gam­ing con­sole and OTT devices and the online video expe­ri­ence for mobile.

Read on for more details from the U.S. Dig­i­tal Video 2014 Inau­gu­ral Report.

TV Every­where high­lights

2014 was the year that TV Every­where was picked up by the early adopters; in 2015 it could “Cross the Chasm” to the early major­ity stage. The fol­low­ing key TV Every­where high­lights show you just how big TV Every­where has become and high­light areas of fur­ther growth.

  1. There’s more peo­ple watch­ing more con­tent than ever before via TV Every­where. On aver­age, 13 mil­lion view­ers tuned into TV Every­where ser­vices in 2014, up 117% from 6 mil­lion in 2013. 2014 saw 2.1 bil­lion authen­ti­cated video starts, up 266% from 574 mil­lion in 2013.
  2. Graph-2lGraph-2kGam­ing con­sole and over-the-top (OTT) devices are tak­ing a bite out of the iOS share of TV Every­where authen­ti­ca­tions. Gam­ing con­sole and OTT device share of authen­ti­ca­tions rose 50% YOY from 11% in Q4 2013 to 16% in Q4 2014. iOS share of authen­ti­ca­tions dropped 21% YOY from 57% in Q4 2013 to 45% in Q4 2014.
  3. Graph-2eSports con­tent has the most unique vis­i­tors in TV Every­where with 3.2 times as many unique vis­i­tors as movie con­tent. How­ever, movie con­tent has the fastest rate of unique vis­i­tor growth at a 216% YOY rate of growth.


Online video high­lights

The biggest trend in online video is mobile video view­ing. The fol­low­ing key online video high­lights pre­dict when mobile video view­ing will be big­ger than desk­top video view­ing and high­light related video view­ing met­rics.

  1. Mobile device video view­ing may over­take desk­top video view­ing by Q4 2016. In Q4 2014, 15% of online video starts took place on smart phones and 12% took place on tablets for a total of 27% of online video starts tak­ing place in mobile. In just two years, this could increase to 50.2%.
  2. Graph-2bSmart­phone com­ple­tion rates are up. The new, larger-screen iPhone release in Q4 2014 gave smart phone video com­ple­tion rates a slight boost with the per­cent of videos reach­ing the “50% com­plete” point on smart phones increas­ing 7% over the Q3 2014 video com­ple­tion rates.
  3. Graph-2cTime spent met­rics are up for online video across all devices. Time spent view­ing video on a smart phone is up to 24% QoQ. Time spent view­ing video on a tablet is up to 16% QoQ. Desk­top aver­age video view time is now 16 times longer than the aver­age smart phone video view time, ver­sus the 17 times dif­fer­ence in Q3.


Get the rest of the insights from the U.S. Dig­i­tal Video 2014 Inau­gu­ral Report via the free down­load here.


Adobe Primetime Scores Touchdown with NBC Sports Digital, Powers Super Bowl Live Streams

Adobe Prime­time has pow­ered viewer expe­ri­ences for NBC Sports Dig­i­tal across screens since the 2012 Sum­mer Olympics. The Super Bowl was a major sports mile­stone for live online stream­ing and whether you were root­ing for the New Eng­land Patri­ots or Seat­tle Sea­hawks, one thing is for cer­tain: Peo­ple tuned into the big game in big num­bers, across devices, in real-time to bring the Super Bowl beyond the liv­ing room.

NBC Sports Live Extra used Adobe Primetime’s play­back and ad inser­tion capa­bil­i­ties to bring the Super Bowl to 1.3 mil­lion con­cur­rent view­ers across devices at its peak – the most for any Super Bowl (up 18% from last year). Thanks to NBC Uni­ver­sal, a spe­cial pro­mo­tion (Super Stream Sun­day) enabled view­ers to watch the Super Bowl, a spe­cial episode of The Black­list, and pre­ced­ing pro­gram­ming with­out requir­ing the usual cre­den­tials and login infor­ma­tion from broad­cast­ers and pay-TV ser­vice providers.

Some other online view­er­ship stats that made this Super Bowl stand out based on NBC Sports Live Extra data:

  • New stream­ing record with 800,000 aver­age view­ers per min­ute  (up 52% from last year’s Super Bowl)
  • 213 mil­lion total min­utes viewed (up 99% from last year’s Super Bowl)
  • 5 mil­lion unique total online views (not just con­cur­rent), up 9% from last year’s Super Bowl
  • Qual­ity of NBC Sports Live Extra stream was high with engage­ment at 84.2 min­utes per viewer

Sports con­tent is a huge dri­ver for online view­ing and get­ting users to set up online accounts to enable TV Every­where. 2014 was a land­mark year for TV Every­where and the biggest year yet with spe­cial events like the Sochi Win­ter Olympics and Soc­cer World Cup. In fact, the Adobe Dig­i­tal Index Q2 2014 U.S. Dig­i­tal Video Bench­mark report found that sports net­works saw fre­quency of view­ing rise 31% year-over-year (YoY). We are excited to see what 2015 holds for the future of TV and con­tin­u­ing our part­ner­ship with NBC Sports Dig­i­tal. Stay tuned for more to come!

Super Bowl_NBC Sports


NBC Universal Wins Emmy Award for TV Everywhere Live Streaming

Adobe Prime­time is thrilled to see NBCU­ni­ver­sal and NBC Sports Group, along with Time Warner Cable and MLB Advanced Media (MLBAM), win a Tech­ni­cal & Engi­neer­ing Emmy Award for Pio­neer­ing Mul­ti­plat­form Video Deliv­ery. As view­ers con­tinue to watch live stream­ing sports con­tent through the lat­est game con­soles, OTT, and mobile devices, the abil­ity to quickly deliver and mon­e­tize con­tent on these plat­forms is increas­ingly more impor­tant.

Adobe’s Q3 2014 U.S. Dig­i­tal Video Bench­mark Report found that total online video starts grew 22% YoY and TV Every­where video starts increased 108% YoY and 38% quar­ter over quar­ter (QOQ). That is why these pro­gram­mers and MVPDs deserve this award for their scal­able, reli­able deploy­ments across mul­ti­ple plat­forms. They con­tinue to ensure that their view­ers and sub­scribers get amaz­ing view­ing expe­ri­ences when and where they want. Adobe Prime­time looks for­ward to sup­port­ing more imple­men­ta­tions like these with the most reli­able and flex­i­ble mul­ti­screen deliv­ery and mon­e­ti­za­tion TV plat­form avail­able.



Adobe Primetime Takes Home Industry Accolades

As 2014 comes to a close and many of us pre­pare to cel­e­brate the hol­i­days with fam­ily and friends, the Adobe Prime­time team is thank­ful for our cus­tomers and part­ners and all we’ve accom­plished this year. Together, we’ve devel­oped a thriv­ing ecosys­tem to fos­ter the deliv­ery, mea­sure­ment and mon­e­ti­za­tion of TV across con­nected screens. From releas­ing Prime­time 2.0 at The NAB Show to part­ner­ing with Nielsen on Nielsen’s new Dig­i­tal Con­tent Rat­ings, Pow­ered by Adobe, it’s been a land­mark year for us and 2015 is look­ing even brighter.

Today, Adobe Prime­time was hon­ored at Stream­ing Media West with four Stream­ing Media Read­ers’ Choice Awards in the fol­low­ing cat­e­gories:

  • Closed Cap­tion­ing Solu­tion
  • DRM/Access Con­trol Solu­tion
  • Media & Enter­tain­ment Video Plat­form
  • Report­ing & Ana­lyt­ics Plat­form

Addi­tion­ally, Adobe Pre­miere Pro CC won in the “Desk­top Video Edit­ing Soft­ware” cat­e­gory.

Adobe's Art Mimnaugh accepts a Streaming Media Readers' Choice Award for Adobe Primetime from Streaming Media's Eric Schumacher-Rasmussen

Adobe’s Art Mim­naugh (left) accepts a Stream­ing Media Read­ers’ Choice Award for Adobe Prime­time from Stream­ing Media’s Eric Schu­macher-Ras­mussen

SM Awards

With more than 34,000 votes cast across 31 cat­e­gories, this indus­try recog­ni­tion is spe­cial because it came from those who mat­ter the most – you. As read­ers of and Stream­ing Media Mag­a­zine, thank you for val­i­dat­ing the hard work of the Adobe Prime­time team. We’re hum­bled to be hon­ored alongside so many key play­ers in the indus­try.

Last week, Adobe Prime­time received a Fierce Inno­va­tion Award (Tele­com Edi­tion) in the “Multi Screen” cat­e­gory. A panel of judges eval­u­ated sub­mis­sions based on the fol­low­ing cri­te­ria: tech­nol­ogy inno­va­tion, finan­cial impact, mar­ket val­i­da­tion and end-user cus­tomer expe­ri­ence. Adobe Prime­time also received hon­or­able men­tions at the Cynop­sis Dig­i­tal Model D Awards in the “Dig­i­tal Video Ad Plat­form” and “Dig­i­tal Video Tech­nol­ogy Plat­form” cat­e­gories.

PT Awards

Stay tuned for more updates com­ing soon. From all of us on the Adobe Prime­time team, happy hol­i­days!

Adobe and Nielsen to Create Industry’s First Comprehensive Measurement Platform for Digital Content

Today’s announce­ment of a strate­gic alliance with Nielsen high­lights our ongo­ing efforts to provide media com­pa­nies and adver­tis­ers with bet­ter intel­li­gence for smarter ad buy­ing and sell­ing deci­sions.

The part­ner­ship will provide broad­cast­ers, cable net­works and MVPDs with com­pa­ra­ble met­rics in Adobe Ana­lyt­ics to mea­sure audi­ences accu­rately across IP-con­nected screens, includ­ing desk­tops, smart­phones, tablets, game con­soles, and over-the-top (OTT) devices. Adobe will provide cen­sus-based cer­ti­fied data and Nielsen will apply dig­i­tal rat­ings to Adobe’s data inputs.

The tim­ing couldn’t be bet­ter given last week’s announce­ments by HBO and CBS to offer stand­alone stream­ing ser­vices — prov­ing that TV dis­tri­b­u­tion via IP is an area of invest­ment and focus for the indus­try. View­ers are choos­ing to watch pre­mium con­tent across a grow­ing land­scape of devices. Game con­soles and OTT devices now account for 10 per­cent of all online TV con­sump­tion, 194% YoY growth, accord­ing to Adobe Dig­i­tal Index’s U.S. Dig­i­tal Video Bench­mark Report (also just released). It is more crit­i­cal than ever to provide con­sis­tent and com­pre­hen­sive mea­sure­ment across screens.

What does this mean for Adobe Prime­time cus­tomers? Our part­ner­ship with Nielsen gives cus­tomers a faster time-to-mar­ket and oper­a­tional effi­cien­cies, with audi­ence-based intel­li­gence across video, mar­ket­ing, and ad oper­a­tions teams — pro­vid­ing a sin­gle source of truth for dif­fer­ent depart­ments within large orga­ni­za­tions. Adobe Prime­time cus­tomers will be able to lever­age the new Nielsen Dig­i­tal Con­tent Rat­ings, Pow­ered by Adobe, to enhance video ad tar­get­ing, fore­cast audi­ences by demo­graph­ics, and reduce wasted impres­sions.

This part­ner­ship adds to Adobe Primetime’s lead­er­ship posi­tion in the future of TV tech­nol­ogy. Our tech­nol­ogy pub­lishes, pro­tects, and deliv­ers con­tent and ads across IP-enabled devices so our cus­tomers can actively mon­e­tize audi­ences, and now we’re bring­ing 15 years of lead­er­ship in cen­sus-based ana­lytic tools com­bined with Nielsen’s trusted dig­i­tal rat­ings.

We look for­ward to dri­ving mea­sur­able busi­ness improve­ments from the Nielsen Dig­i­tal Con­tent Rat­ings, Pow­ered by Adobe, to help media com­pa­nies cre­ate more value from every audi­ence inter­ac­tion.

Adobe Primetime Nominated for Five Streaming Media Readers’ Choice Awards

We’re always hon­ored when Adobe Prime­time is rec­og­nized by the indus­try for the inno­v­a­tive work we’re doing in deliv­er­ing TV and video across screens, but it means even more when you – our end-users, cus­tomers and part­ners – val­i­date our indus­try lead­er­ship. The 8th Annual Stream­ing Media Read­ers’ Choice Awards honor the best online video tech­nolo­gies based on votes from those who mat­ter most – you!

Pub­lic vot­ing is now open for the Stream­ing Media Read­ers’ Choice Awards and Adobe Prime­time has been nom­i­nated in five cat­e­gories – Closed Cap­tion­ing Solu­tion, DRM/Access Con­trol Solu­tion, Media & Enter­tain­ment Video Plat­form, Report­ing & Ana­lyt­ics Plat­form (with Adobe Ana­lyt­ics), and Video Adver­tis­ing Solu­tion. Addi­tion­ally, Adobe Media Server is a nom­i­nee in the “Media Server” cat­e­gory and Adobe Pre­miere CC is a nom­i­nee in the “Desk­top Video Edit­ing Soft­ware” cat­e­gory.

Please visit by Oct. 24 to see all nom­i­nees and cast your votes across 31 cat­e­gories. All vot­ers will receive a con­fir­ma­tion e-mail after vot­ing closes. The top three final­ists in each cat­e­gory will be announced on Oct. 31 and win­ners will be named on Nov. 19 at Stream­ing Media West, where our own Ash­ley Still is speak­ing on a panel (“The Busi­ness of Deliv­er­ing Multi-Plat­form Con­tent” on Nov. 19 at 11:30 a.m.)

We hope to see you at Stream­ing Media West and thanks for help­ing get out the vote.

SM RC Awards

Adobe Primetime Advances Content Protection for Online TV & Movies; Named DRM Market Leader by ABI Research

It’s been a busy year for the Adobe Prime­time team and on the heels of IBC, today we’re excited to announce that our con­tent pro­tec­tion solu­tion in Adobe Prime­time – Prime­time Dig­i­tal Rights Man­age­ment (DRM) – is now avail­able across apps on con­nected devices, includ­ing set top boxes, and via HTML5 on major web browsers. Addi­tion­ally, we are the first DRM ven­dor to work with Intel, Broad­com and AMD to enable hard­ware-based DRM that pro­tects “super” pre­mium HD and 4K con­tent across tablets, smart­phones and desk­tops. Prime­time DRM has also been named the mar­ket leader by ABI Research in a com­pet­i­tive assess­ment of the DRM mar­ket.

As the only non-browser ven­dor that offers a cross-plat­form DRM solu­tion, we enable con­tent own­ers to pro­tect their pre­mium video con­tent regard­less of what browser or oper­at­ing sys­tem view­ers are using. Adobe Prime­time DRM will sup­port emerg­ing HTML5 stan­dards and includes HTML5’s Encrypted Media Exten­sions and Media Source Exten­sions on browsers like Mozilla Fire­fox. Net­flix is the lat­est com­pany to join over 100 major con­tent providers world­wide that use our con­tent pro­tec­tion solu­tion includ­ing BBC Broad­cast­ing, Com­cast, HBO, Hulu, M6 France, NBC, Time Warner, Turner Broad­cast­ing, Wal­mart (Vudu), Yahoo and oth­ers.

We’re also happy to be work­ing with Intel, Broad­com and AMD to enable hard­ware-based DRM across devices that use CPUs from either chip­maker. Hard­ware based DRM offers a max­i­mum level of secu­rity needed to pro­tect “super” pre­mium video con­tent, includ­ing HD and 4K con­tent in the lat­est UHDTV dig­i­tal home devices. (See our related blog post – UltraHD: Com­ing to a Screen Near You). Addi­tion­ally, Adobe Prime­time DRM is com­pat­i­ble within the pay-TV industry’s Ref­er­ence Design Kit (RDK) for online TV allow­ing video oper­a­tors con­sid­er­ing using the RDK to eas­ily lever­age the core fea­tures of Adobe Prime­time as part of their RDK imple­men­ta­tion. The RDK is a pre-inte­grated soft­ware bundle that pro­vides a frame­work for pow­er­ing set-top boxes, gate­ways and other devices, and enables pay-TV ser­vice providers to stan­dard­ize the deploy­ment of con­tent pro­tec­tion. Here is what Net­flix and Intel are say­ing about Adobe Prime­time DRM:

  • Ensur­ing the right bal­ance of pri­vacy and user con­trol while let­ting our cus­tomers access their favorite con­tent with­out has­sle is an essen­tial part of Netflix’s suc­cess. Adobe Prime­time DRM in Fire­fox will add to the suite of DRM prod­ucts we use which allow us to deliver great movies and TV shows to the PC and Mac.” – Anthony Park, Vice Pres­i­dent of Engi­neer­ing, Net­flix.
  • Our tech­nol­ogy col­lab­o­ra­tion with Adobe enables us to offer a hard­ware DRM solu­tion that deliv­ers a high level of con­tent pro­tec­tion while pre­serv­ing device per­for­mance. Con­tent providers from broad­cast­ers to Hol­ly­wood Stu­dios are able to take advan­tage of Prime­time DRM on hun­dreds of mil­lions of Android and Win­dows-based devices that run on the lat­est Intel proces­sors.” – Chris­tos Geor­giopoulos, Vice Pres­i­dent of Intel Corporation’s Soft­ware and Ser­vices Group

Lastly, Adobe was named the mar­ket leader in DRM by ABI Research. The “Pay TV Mid­dle­ware, Con­di­tional Access (CAS), and Dig­i­tal Rights Man­age­ment (DRM)” report ranked Adobe first out of nine major DRM ven­dors in the com­pet­i­tive assess­ment. ABI Research Prac­tice Direc­tor Sam Rosen com­mented, “Adobe’s Prime­time strat­egy is solu­tions focused and addresses a num­ber of pain points in video work­flows, includ­ing DRM as well as pack­ag­ing, adver­tis­ing and authen­ti­ca­tion. Adobe’s invest­ment in the authen­ti­ca­tion infra­struc­ture (Adobe Pass) between U.S. cable dis­trib­u­tors and cable pro­gram­mers pro­vides sig­nif­i­cant lift in value to the solu­tion.”

ABI Research

Adobe Prime­time pro­vides the most com­plete DRM tech­nol­ogy across mul­ti­ple plat­forms in the indus­try. Our pri­mary goal is to focus on the suc­cess of our cus­tomers and con­tent providers world­wide in reach­ing dig­i­tal view­ers with the con­tent they want to watch wherever they want to watch it. The rank­ing as a mar­ket leader by ABI Research con­firms the trust that Adobe has built with the largest media com­pa­nies.

Stay tuned for more Adobe Prime­time news and updates com­ing soon.

Upcoming Intelligent Video Monetization Webinar & IBC

It’s been an excit­ing year for the Adobe Prime­time team and we’re going to fin­ish out 2014 strong. Given our work with cus­tomers and part­ners, along with the release of Prime­time 2.0 in April, we’ve strength­ened our indus­try lead­er­ship to spur greater viewer engage­ment and provide more flex­i­bil­ity for con­tent mon­e­ti­za­tion. Along the way, we have come to bet­ter under­stand how audi­ences behave across devices and how adver­tis­ing strate­gies should adapt to fit these behav­iors. Join our upcom­ing webi­nar as we pass along some key busi­ness insights.


Our own Steve Allison, senior man­ager of evan­ge­lism for Video Solu­tions in EMEA, is part­ner­ing with Dig­i­tal TV Europe to deliver a webi­nar focused on how to best com­bine ana­lyt­ics, mon­e­ti­za­tion and video deliv­ery to opti­mally keep up with audi­ences and their view­ing habits. Steve will lever­age his years of video solu­tion expe­ri­ence and exper­tise to dis­cuss indus­try trends, case stud­ies, and best prac­tices.  The webi­nar will take place on Thurs­day, Sept. 4 at 3:00 p.m. UK time (10:00 a.m. New York/U.S. East­ern time and 4:00 p.m. Paris time). Sign up for the webi­nar and get more infor­ma­tion here.

Also, if you’re plan­ning to attend IBC in Ams­ter­dam next month (Sept. 11–15), sign up here to sched­ule a meet­ing with the Adobe Prime­time team for the chance to hear more about top­ics such as ad inser­tion, ana­lyt­ics, Dig­i­tal Rights Man­age­ment (DRM), and more. Stay tuned for some excit­ing news and updates dur­ing IBC. Sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site for the lat­est Prime­time infor­ma­tion.




Comcast Reaches Key Audiences with Adobe Primetime

A con­sis­tent infra­struc­ture for deliv­er­ing dig­i­tal video con­tent is crit­i­cal for scal­ing to meet the needs of mul­ti­screen view­ers. That’s why Com­cast uses Adobe Prime­time to stream, pro­tect, ana­lyze, and mon­e­tize video deliv­ered to any screen. Our video dis­tri­b­u­tion and mon­e­ti­za­tion plat­form improves con­tent deliv­ery and enables greater cus­tomer engage­ment across any con­nected screen.

We see per­son­al­iza­tion as a key dri­ver for future growth,” says Allen Broome, vice pres­i­dent of IP video engi­neer­ing, Com­cast. “Adobe Prime­time opens doors to deliver per­son­al­ized adver­tise­ments and con­tent to audi­ences.”

With Adobe Prime­time, Com­cast sup­ports online video play­back, includ­ing inter­ac­tive TV on its XFINITY X1 Plat­form. Regard­less of how they access pro­gram­ming, view­ers get the same great fea­tures, includ­ing sec­ondary audio options, closed cap­tion­ing, and alter­nate cam­era angles.

Adobe Prime­time also helps improve the per­for­mance of XFINITY’s TV Go app. It sup­ports more devices with fewer errors, faster star­tup times, quicker down­loads, and more con­sis­tent stream­ing expe­ri­ences.

After imple­ment­ing Adobe Prime­time, the iTunes app rat­ing jumped from 2.5 to 4 stars,” says Sree Kotay, chief soft­ware archi­tect at Com­cast. “We’re also see­ing increased app and video engage­ment, indi­cat­ing that we’re pro­vid­ing a stronger cus­tomer expe­ri­ence.”

To learn more about how Com­cast is lever­ag­ing Adobe Prime­time to deliver video con­tent across devices, check out our cus­tomer suc­cess story and watch the video below.

Adobe Primetime Receives 2014 Cable Spotlight Product of the Year Award

The indus­try momen­tum around Adobe Prime­time con­tin­ues com­ing off last week’s TV of Tomor­row Show where we spoke about the evo­lu­tion of TV Every­where and other trends, con­nected with sev­eral of our cus­tomers and part­ners, and took home the “Most Sig­nif­i­cant Impact Award” for our solu­tion. Today, we’re proud to announce that Adobe Prime­time received a 2014 Cable Spot­light Pro­duct of the Year Award from, a TMC spon­sored cable tech­nol­ogy web­site.

Along with 17 other com­pa­nies, Adobe was hon­ored by TMC for deliv­er­ing one of the most inno­v­a­tive cable tech­nol­ogy solu­tions of 2014. Appli­ca­tions were eval­u­ated and awarded by the edi­tors of Con­grats to the other indus­try play­ers who were rec­og­nized with this award!


As our team con­tin­ues to inno­vate on Adobe Prime­time and strengthen our lead­er­ship posi­tion in the mul­ti­plat­form inter­ac­tive TV space, we appre­ci­ate the recog­ni­tion we’ve received as it truly val­i­dates our hard work and com­mit­ment to the indus­try. Need­less to say, we’re not slow­ing down any­time soon with some excit­ing pro­duct updates and news in the works.

Sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site for the lat­est infor­ma­tion on Adobe Prime­time.