A practical introduction to Web analytics for technical communicators

What analytics parameters do you rely on to track the performance of your technical content?

At the STC India Conference earlier this month; my colleague, Vikrant Rai, and I presented a session that discussed some key content-related parameters. Here is the slidedeck:

Catch our session at the Text Analytics World conference!

Together with my Adobe colleagues Diana Joseph and Frank Jennings, I am co-presenting at the Text Analytics World conference this April in San Francisco. Here is the session abstract:

While designing Web or print publications, there is a typical requirement to place stock art at regular intervals to keep up reader engagement and break the monotony of text. Selecting relevant stock images is time-consuming and often involves collaboration between multiple individuals. There are copyright considerations as well: you cannot simply select any image that you come across. The requirement to maintain attribution for the images in use poses a challenge as well.

This presentation examines the use of natural language processing—particularly named-entity recognition (NER) techniques—in suggesting context-aware, free-to-use, and well-attributed stock images for Web or print content.

The conference website is here. See you in SFO!

Localizing Images: Cultural Aspects and Visual Metaphors

In May 2011, I had the opportunity to deliver a session titled Localizing Images: Cultural Aspects and Visual Metaphors at the STC Technical Communication Summit in Sacramento, California. It was a great experience speaking on this topic to a predominantly American audience, since there was cultural exchange happening right from the word Go.

A variation of the session was also accepted on the program for the 2011 STC India Conference. I was looking forward to traveling to Chennai to present the session on December 3. Unfortunately, a middle ear infection played spoilsport and the doctor forbade me from flying for at least a couple of weeks. My colleague, Nandini Gupta, then graciously agreed to present the session on my behalf.

A slide deck for the session is embedded below:

Localizing Images: Cultural Aspects and Visual Metaphors

You can download an audio recording of my session at the STC Summit from this link (~9 MB). The recording should be used in conjunction with the slide deck.
There’s more! The paper (accompanying this session) published in the Proceedings of the conference is embedded below. Happy reading!

Localizing Images: Cultural Aspects and Visual Metaphors

Join me at STC Summit 2011

I’m excited to share that I’ll be part of STC Summit 2011, presenting the following two sessions:

A session summary for the second session is available from the STC Learning Center. If you want to read it right away, download the PDF from this URL.

I look forward to meeting you at the Summit!

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