Digital Marketing organizations have access to a plethora of data which is growing at a faster rate than ever before. Digital Marketers have tools to segment their customers or visitors based on their geography , demography, and behavior etc., but it is still a challenging task to easily compare the performance of one segment of customers with another.
Adobe Analytics introduced a new powerful Segment Comparison tool in Analysis Workspace in Summer 2016 release (i.e on June 16, 2016) for Analysis Workspace users to easily compare the performance of one segment of customers with another. This functionality was made available to all Analytics Standard and above licensed customers.
For more information about this feature , go through Adobe Marketing Cloud Help Documentation
For a quick understanding of what this feature offers, there is a short video demonstration by Adobe’s Product Management posted on our Adobe Analytics YouTube Channel
Most of the customers have already started using this feature and providing us their valuable feedback.