Part 5 Reasons to upgrade from FM 7.x to FM 10: Where were you in 2002?

FrameMakerPromotionsSoftware UpgradesTechnical Communication Suite

Midway through our series of blogs on reasons to upgrade from FrameMaker 7.x, we take a quick trip back to the year of that software’s birth: 2002. A lot can change in 10 years. Not just styles, fads, fashions, but the fundamental way that we communicate.

Despite the almost nostalgic communication methods of 10 years ago, many users still cling to software from that time, including FrameMaker. A sizeable chunk of FrameMaker’s user base continues to use one of the 3 versions of FrameMaker 7. It certainly was (and to some degree still is) a powerhouse publisher. But the demand for critical features to meet the demands of the second decade of our Century didn’t exist at the time that FrameMaker 7.x was being developed.

As the photos below illustrate, we’ve also come a long way in terms of some of transportation, communications devices and also the content that we consumed.



The following list highlights some milestones in software, social media, communications devices, in chronological order. The message is pretty clear: FrameMaker 7’s code was written before some software, social media and communication devices arrived which are shaping the way and speed with which we must communicate.

  • FrameMaker 7.0 = 2002
  • LinkedIn = 2003
  • Adobe Acrobat V6 (Annotate PDF files via Acrobat Reader) = 2003
  • FrameMaker 7.1 =2003
  • Facebook = 2004
  • FrameMaker 7.2 = 2005
  • DITA v1.0 = 2005
  • Twitter = 2006
  • Alfresco (CMS) = 2006
  • DITA V1.1 2007
  • iPhone = 2007
  • iPad = 2010
  • DITA V1.2 = 2010
  • FrameMaker 10 = 2011


Pressures from Social Networking

Facebook, Twitter and similar services have shaped a customer base that “wants it now”, and is also used to interacting with and shaping much of the documentation they receive. This was unheard of in 2002. With Tech Comm Suite, FrameMaker 10 is capable of publishing AdobeAir based help with moderated forum capabilities, user enabled contributions and even ratings on the quality of various Help components.

World-ready content

A later release of FrameMaker introduced Unicode support. This means that current FrameMaker 10 will support characters from virtually any language, not only in visible body page text, but also in metadata like index markers, cross-references, variables, etc. This ensures that virtually any content you create is optimized for translation/localization.

FrameMaker 7.x did not have Unicode support. In order to achieve proper output on all levels, third party products and workarounds were required.


DITA (Darwin Information Typing Architecture) has become increasingly important over the past 10 years. It enables topic-based authoring of content in reusable “chunks” that can greatly economize the storage and retrieval of sub-document modules. Combined with CMS (Content Management Systems), DITA can lead to substantial savings in language localization and other areas.

XML was 4 years old when FrameMaker 7 was first introduced. Although FrameMaker 7 combined unstructured editing with “structured” editing, “XML” files were basically composite FrameMaker documents with embedded structure. Users has to perform a “save as” XML to achieve a standard format. When FrameMaker 7.2 was introduced 7 years ago, DITA capabilities were accomplished with a series of scripts and add-ons that were optionally downloaded after installation. Considerable customization (and often consulting) were required to achieve a solution that constituted “DITA” with this earlier release.

More significantly, FrameMaker 7.x does not support books which contain documents saved in native XML format (e.g. chapter.xml instead of

Today, FrameMaker 10 has DITA “out-of-the-box”, with full support for both DITA 1.1 and DITA 1.2. A subsequent blog will go much more in depth into this topic. DITAmap may be used instead of a traditional book in FrameMaker 10.

Where much confusion about FrameMaker and DITA has come from

Incidentally, the 10-year old version of FrameMaker and its limitations has often been the cause of considerable misinformation about FrameMaker and DITA. Some existing FrameMaker 7.x users have been told by other vendors that they must choose between FrameMaker and DITA. Nothing could be further from the truth. Ironically, legacy unstructured FrameMaker documents may be swiftly and painlessly converted to DITA with far less development than is required by most competitive solutions. An expression gaining traction is that giving up FrameMaker to “switch” to DITA with another product is a bit like “burning down the house” and then rebuilding an almost identical structure on the same footprint and floor plan.

Engaging, interactive graphics

First the iPhone and then the iPad radically changed millions of user’s expectations regarding content. No longer content with text only, “static” content, users wish to have dynamic rich media, including video or 3D graphics that can be manipulated.

In mainstream tech comm publishing, this simply wasn’t being done 10 years ago. The two most common delivery platforms in 2002 to 2007 were paper/PDF and computer screens for web content. Since then, our delivery platforms have multiplied exponentially with a host of computer tablets, eReaders and smart phones.  On my most recent business trips (to both domestic and international destinations,) literally 2 out of 3 passengers on the air carrier were reading via a tablet, eReader or smartphone.

FrameMaker 10 supports importation of 3-D graphics and SWF files (e.g. Captivate videos.) When FrameMaker 10 is combined with Tech Comm Suite, it is possible to expand dynamic graphics to a wide range of both audio and video formats. PDF output will produce a dynamic graphic that the user can interact with.

Single sourcing multiple versions of content for multiple screen audiences

FrameMaker 10 has been enhanced single source publishing by support robust customized output using conditional expressions. This is possible in both unstructured (regular) and structured (DITA/XML) documents. The support for “filter by attribute” gives a precise, almost fool-proof way to make topic-based authoring output discreet versions for different user profiles, or reduced screen real estate.

Takeaway message

This blog is not intended to “make fun” of anyone who is still using FrameMaker 7.x. However, if you are in a competitive business environment, in which you must engage and retain your users in modern ways recently introduced, then an upgrade to FrameMaker 10 would be a wise move. There will always be some moderate sized workgroups who work within an isolated corporate silo, who have the power to create content for internal consumption any way they wish. In such cases, FrameMaker 7.x may do. But for the rest of us, the time to upgrade is now.

FrameMaker 7.x Upgrade campaign

Limited Period Special 30% Off Upgrade Offer


  • To purchase, TLP customers worldwide can call +1-877-687-1520 (TOLL FREE for North America only) on any weekday between 6.00 AM and 5.00 PM Pacific Standard Time, or contact their nearest reseller.
  • To purchase, CLP customers worldwide can contact their nearest reseller.

For any queries, please contact


  • Adobe® FrameMaker® 7.X customers can receive a savings of 30% on the FULL version of FrameMaker 10 software purchased through Adobe Customer Service, or a participating reseller worldwide.
  • Offer is available to TLP and CLP customers worldwide. Orders must be placed between April 2, 2012, 12 A.M. and June 15, 2012, 11:59 P.M. Pacific time. Offer void where prohibited.
  • Current pricing is subject to change or withdrawal without notice. This offer is not valid for OEM bundles or Education customers. Local sales taxes and shipping charges may apply.

FrameMaker, Promotions, Software Upgrades, Technical Communication Suite

Posted on 04-10-2012

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