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Content Strategy « TechComm Central by Adobe

Adobe Day Oct 20: Ideas “bloom” in City of Roses (Portland)

September 6, 2013 @ 12:55 PM, By Maxwell Hoffmann

The Adobe Tech Comm Marketing Team is excited to announce a FREE upcoming thought leadership and networking event “Adobe Day @ LavaCon 2013“! This half day event, which includes Continental Breakfast and a networking lunch takes place Sunday morning, October 20th, in Portland Oregon’s downtown Hilton Hotel (the Lavacon conference venue). Registration begins at 8:00 read more…

Second looks: White Paper on Flexible Interaction Language with UDVs (RoboHelp)

August 29, 2013 @ 12:07 PM, By Maxwell Hoffmann

Adobe Tech Comm periodically posts “in depth” white papers to help you choose strategies, master tools and overcome production challenges. One paper we posted a few months ago merits a second look. This blog touches on some key points you will discover when you download the paper. You may download the white paper by clicking read more…

Gamification: The Stakes for Content Design [guest blog]

August 23, 2013 @ 12:18 PM, By Maxwell Hoffmann

Regular webinar guest Neus Lorenzo provides us with a highly thought provoking guest blog on how gamification can be applied to content design. Read closely to capture every nuance of Neus’s unique world view and strikingly original examples. A kitten, a ball and a beach … A kitten chasing a ball of yarn; a beach read more…

#writeright 17) FrameMaker & Word: Modify DITA Templates and DITA navtitle

August 20, 2013 @ 12:19 PM, By Maxwell Hoffmann

We continue our “FrameMaker for Word” series of featurette videos with a look at two types of modifications you can make on DITA topics or other files with structured FrameMaker 11. Adobe Certified Expert Matt Sullivan is the guest presenter in both of the videos listed below. FrameMaker for Word: Modifying Structured Templates for DITA read more…

Adobe STC Summit Interviews 7: Leadership in TechComm, Teaching TechComm & Copy vs. Content

August 1, 2013 @ 12:03 PM, By Maxwell Hoffmann

In this week’s installment of more Thought Leader interview’s from this year’s STC Summit, we cover a variety of topics, ranging from how leadership can be achieved within a TechComm Group, important ingredients required in teaching TechComm and what is the difference between editorial “copy” and intelligent, searchable content.   Neil Perlin: Merging of Mobile read more…

Adobe STC Summit Interviews 6: The Hairball of Content & Write Shorter Sentences

July 26, 2013 @ 9:51 AM, By Maxwell Hoffmann

In this week’s installment of more Thought Leader interview’s from this year’s STC Summit, we cover a variety of topics, ranging from why TechComm students should learn HTML5, how to unravel the “hairball of content” to why it is so important to just writer shorter sentences.   Ray Gallon: Untangling the Hairball of Content “There read more…

Content Strategy: A Wicked Problem

July 25, 2013 @ 12:26 PM, By Maxwell Hoffmann

In this guest blog, European thought leader, Ray Gallon of Culturecom, examines our changing dynamics between Content Creator, User and Shared Content. Read on to find out just how swiftly the sands are shifting beneath out tech comm feet! Guest Blog Post by Ray Gallon Wicked Problem: a problem that is difficult or impossible to read more…

The Intersection of Content Strategy and Tech Comm

July 24, 2013 @ 12:44 PM, By Maxwell Hoffmann

This week we have a special “guest blog” from Sarah O’Keefe, founder of Scriptorium Publishing. Read on to capture Sarah’s thoughts on how Content Strategy is now intersecting with Tech Comm. Different facets of the same problem Content strategy and technical communication are different facets of the same problem. Content strategy means that you use read more…

Adobe STC Summit Interviews 6: Think Global, Reclaim Content Strategy & FrameMaker Saves the Day

July 22, 2013 @ 12:33 PM, By Maxwell Hoffmann

In this week’s installment of more Thought Leader interview’s from this year’s STC Summit, we cover a variety of topics, ranging from why “tech writers” should reclaim content strategy, why we should focus on business issues, and how important it is to think globally.   Rahel Baile: Reclaiming Content Strategy Rahel Baile reminds of something read more…

Adobe STC Summit Interviews 3: content modeling, problem solvers and “Word Up!”

July 8, 2013 @ 2:40 PM, By Maxwell Hoffmann

In this week’s installment of more Thought Leader interview’s from this year’s STC Summit, we cover a variety of topics, ranging from “content modeling” to how to rebrand yourself as a “problem solver” rather than just a “technical writer.”   Jack Molisani: Seek Out Problems and Solve Them LavaCon’s Jack Molisani provides a thought-provoking view read more…

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