Does Structured Content improve findability?

[Guest Post] “Does Structured Content improve ‘findability’?”, by Cheryl Landes

[Note from the Editor] This week, our guest blogger is Cheryl Landes; a familiar face to many of us who attend major conferences. Cheryl touches on one benefit of structured content that is not always highlighted: your search engine optimization can increase dramatically when content is structured in a consistent fashion. Read on for more […]

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Adobe Day @ LavaCon 2013: Ideas “bloom” in City of Roses (Portland)

The Adobe Tech Comm Marketing Team is excited to announce a FREE upcoming thought leadership and networking event “Adobe Day @ LavaCon 2013“! This half-day event, which includes Continental Breakfast and a networking lunch takes place Sunday morning, October 20th, in Portland Oregon’s downtown Hilton Hotel (the Lavacon conference venue). Registration begins at 8:00 AM […]

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[Guest Post] “How do Policies and Procedures intersect with TechComm?”, by Raymond Urgo

In this guest blog, Policies and Procedures expert Raymond Urgo shares highlights from his recent webinar, “P&P Sess 1) Policies & Procedures Communication versus Technical Communication – What’s the Relation?.” You will definitely want to view the webinar recording, but in this brief blog Raymond gives a good overview of the areas where TechCom and […]

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Adobe STC Summit Interviews 7: Leadership in TechComm, Teaching TechComm & Copy vs. Content

In this week’s installment of more Thought Leader interview’s from this year’s STC Summit, we cover a variety of topics, ranging from how leadership can be achieved within a Technical Communication Group, essential ingredients required in teaching TechComm and what is the difference between editorial “copy” and intelligent, searchable content.

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