[Adobe Customer Story] Palo Alto Networks – Increasing Content Reach with Integrated Technical Documentation

“Technical Documentation is just a necessary evil.” Just a “cost center.” – It does not has to be!
Read in our customer success story with Palo Alto Networks how they increased Content Reach and improved the Customer Experience with Integrated Technical Documentation using XML Documentation for Adobe Experience Manager, DITA, and Adobe FrameMaker …

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Does Structured Content improve findability?

[Guest Post] “Does Structured Content improve ‘findability’?”, by Cheryl Landes

[Note from the Editor] This week, our guest blogger is Cheryl Landes; a familiar face to many of us who attend major conferences. Cheryl touches on one benefit of structured content that is not always highlighted: your search engine optimization can increase dramatically when content is structured in a consistent fashion. Read on for more […]

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Adobe Day @ LavaCon 2013: Ideas “bloom” in City of Roses (Portland)

The Adobe Tech Comm Marketing Team is excited to announce a FREE upcoming thought leadership and networking event “Adobe Day @ LavaCon 2013“! This half-day event, which includes Continental Breakfast and a networking lunch takes place Sunday morning, October 20th, in Portland Oregon’s downtown Hilton Hotel (the Lavacon conference venue). Registration begins at 8:00 AM […]

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[Guest Post] “How do Policies and Procedures intersect with TechComm?”, by Raymond Urgo

In this guest blog, Policies and Procedures expert Raymond Urgo shares highlights from his recent webinar, “P&P Sess 1) Policies & Procedures Communication versus Technical Communication – What’s the Relation?.” You will definitely want to view the webinar recording, but in this brief blog Raymond gives a good overview of the areas where TechCom and […]

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Adobe STC Summit Interviews 7: Leadership in TechComm, Teaching TechComm & Copy vs. Content

In this week’s installment of more Thought Leader interview’s from this year’s STC Summit, we cover a variety of topics, ranging from how leadership can be achieved within a Technical Communication Group, essential ingredients required in teaching TechComm and what is the difference between editorial “copy” and intelligent, searchable content.

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