Adobe ‘I Am The New Creative’ campaign launches


January 20, 2014

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Today we have launched the “I Am The New Creative” campaign across our social media channels to millions of fans and followers.

 New Creatives Image

In today’s world, web designers are also graphic designers. Photographers are becoming art directors. Illustrators can also shoot film as well as edit and animate: “Everybody’s doing everything”- Patrick Knowlton, Senior Art Director. We are celebrating the integration of talents by combining the artist and the art. Over 40 creatives have been profiled on our new web site, powered by Behance, the world’s largest online creative community:

This week we are highlighting the work of these new creatives: profiling one creative each day and using their amazing imagery to “take over” every social media channel that touches Adobe’s creative tools and technologies. Following on from this, each Friday over the next few months, another new creative will see their work showcased on our social channels to millions of Adobe fans around the world.


To learn more, head over to the micro site, or take a read of our Creative Layer blog post.

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