Your Chance To Take Part In A Live ‘Battle Of The Creatives’ – Creative Jam

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March 03, 2014

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First there was the battle of the bands. Then the dance off.  Now there’s Creative Jam.

As part of our Create Now: New Creative Meet Up in London later this month, we’re recruiting graphic designers and motion designers to (metaphorically) fight it out over two hours to create the most inspirational, original and unique piece of design work they possibly can.

We’re looking for ambitious creatives to join us on Thursday 27th March at Fabric in Central London to take part in, what we’re calling, a ‘Creative Jam.’ We’re looking for entries from the very best motion and graphics specialists, who are ready to do battle, collaborate and show off their boundless originality amongst their peers.

Here’s how it works

We’ll task our participating designers with creating a piece of content around a particular theme, giving them two hours during the event (which will be live streamed) to interpret the theme and create a fantastic piece of work. You’ve got creative licence to interpret the brief however you wish, so long as any graphics used are royalty free.

First things first, you need to enter – and we’re accepting entries for both individuals and teams (of two) across two categories; motion and graphics. All entrants are required to have a Behance portfolio as this will be used to show your work throughout the ‘Creative Jam.’ If you think you’ve got what it takes, then you have until Friday 7 March to enter. The winning designers will walk away with membership to Creative Cloud and a Wacom Cintiq on the night.

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Be part of choosing the creative theme

We’re also giving you, the creative community, the chance to decide exactly what the theme of the Creative Jam is. It could be anything from a current news story, to a line from a poem, song or well-known saying. We’ll be revealing all on the night, but if you have a flash of inspiration or a theme you think it would be interesting to bring to life in our Creative Jam, and then submit your suggestion here by Monday 17 March.

What is Create Now: New Creative Meet Up?

It’s an exclusive, invite only affair, and a great way for you to meet some top industry movers and shakers, and show them your creativity at the same time. There’ll be luminary sessions from illustrator and graphic designer Gavin Campbell, designer and artist Chris LaBrooy, in addition to the live Creative Jam.

For full FAQ about the Creative Jam, click here.

 

#CreateNow World Tour: UK Highlights

ukadobe

December 09, 2013

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Since mid-September, Adobe’s #CreateNow world tour has brought creative experts and Adobe’s own evangelists to cities across the globe. We’ve been celebrating all things Creative Cloud by giving all of you the lowdown on the very latest updates to our creative offering.

On 26th and 28th November we came to the UK, stopping off in Bristol and Edinburgh. With new features and applications being continually updated in Creative Cloud, the #CreateNow events have been a great chance for the pros and I to show everyone just what exciting and dynamic content can be created using the new suite of tools.

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A number of deep dive sessions took place at both events, with specialist knowledge on everything from digital imaging to video editing being shared.

Richard Curtis kicked off proceedings with two photography based sessions exploring Lightroom 5 and Photoshop CC, walking through the workflows for designers and publishers and telling everyone how photographers can reimagine their content and share it with the rest of the world via Behance.

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Iona Walters showcased Adobe Muse, the software which makes it possible for designers to create web pages without having to code, as well as highlighting how the Edge suite of tools and services can save web designers hours of time thanks to handy features like responsive design.

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Niels Stephens was up next, focusing on all things video-related. He showcased some of the latest updates to Adobe’s CC video applications, inclu ding the seamless collaboration between Audition and Premier Pro as well as running through performance enhancements to After Effects CC.

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Finally, Rupert Knowles spoke about the huge shift towards digital publishing and demonstrated just how simple and seamless digit al publishing can be with the Digital Publishing Suite, with some great examples of tablet publications from Adidas and TopGear, which were honed using InDesign CC.

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On the day, attendees were encouraged to live tweet throughout the event as well as have a go on our very own interactive graffiti wall, with some great feedback:

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I think the #CreateNow tour has been so successful as we’ve tailored the day to suit what our audience want to know and hear. The #CreateNow sessions focused on the workflows that creatives deal with on a day to day basis as well as exploring how to get the best from Creative Cloud. By listening to feedback and interacting with our customers, we are enabling people to enhance their creative processes.

If #CreateNow has inspired you, find out more about becoming a member of the Creative Cloud and the tools that are available to you as part of our creative community here.

If you want to see more images from the Adobe #CreateNow events, then head over to our Creative Juices Facebook page. Follow us on Twitter and like our Facebook page to stay tuned on future events.

John Cole, Adobe Digital Media Manager for Northern Europe

A-Level results; the National Student Survey; what does it mean for higher education?

ukadobe

August 15, 2013

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Mark A’Bear, UK Education Manager discusses the need for institutions to provide good value for money on the back of this week’s A-Level results and National Student Survey

Today thousands of students across the UK receive their A- Level results, with a record numbers going through the clearing process to get their place at university.

However, while Universities may have filled places for the next academic year, the hard work has only just begun. With students now paying up to £9,000 a year in tuition fees, their expectations are understandably higher, so retaining students is now just as important as attracting them in the first place.

Interestingly, the National Student Survey results were also out this week, which showed that whilst universities are moving in the right direction, more needs to be done to ensure that students are getting value for money.  Our own Digital Campus 2013 data echoed this sentiment, as it revealed that for 55% of the 2012/13 student intake, university didn’t live up to their expectations, with a lack of suitable libraries and technology named the main reasons why. It also showed a worrying gap between the ICT provision students expected to have before they started their course, and what they actually got. 82% expected their university to go above and beyond a basic technology provision (internet, email and basic programmes) – but only half actually got that.

Students also had concerns over how employable they will be when they graduate, with a  third (33%) admitting they don’t feel their university is equipped to help them get a job and almost a half (49%) saying they didn’t think their chosen institution had good enough links with business. This comes at a time when 96% of students identified ‘increasing their chances of employment’ as the number one reason behind their decision to go to university in the first place.

It’s worrying that there are still many students who only have access to basic tools and technology and aren’t confident that the money they are spending on their education will result in a job. I’m therefore calling on institutions currently going through the clearing process to use this as a wake-up call and provide students with the digital tools needed to help them succeed in today’s tech-driven workplace – or risk leaving them sorely disappointed.

At Adobe we are supporting institutions in providing their students with the latest industry standard technology to help meet their increasing digital demands. We now provide nearly 50% of all Universities and FE Colleges with site-wide access to the latest industry standard creative tools that help students increase their employability. The three year Eduserv Adobe ELA Framework Agreement extends student access to Adobe technology across the entire campus, as well as on staff computers and we estimate that 1.5 million UK students, will have access to Adobe’s industry standard creative tools from September.

Red Bull Collective Art Hits London for 3 Day Exhibition

ukadobe

May 23, 2013

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Adobe UK, Adobe, Red Bull Adobe, Red Bull Collective Art, Create Now, CreativityRed Bull, in partnership with Adobe, has just made art history! And we’re inviting members of the public to be part of it when it hits London as part of a three day exhibition from 5 – 7 June 2013. After taking in LA, Oslo and Mexico City, London will host the Red Bull Collective Art exhibition, in partnership with Adobe, at Red Bull Studios, London Bridge. The exhibition is free of charge and open 11am – 5pm each day.

But what is it all about? Well, in a nutshell, more than 2,000 individual pieces of artwork (90% of which, were created using tools available in Adobe Creative Cloud) have been brought together to create one piece of ‘collective art’ measuring a massive 1.3km in length – that’s 500m longer than the tallest building in the world, the Burj Khalifa.

Back in February, we announced our partnership with Red Bull Collective Art, a project which gave creative talent from across the globe – including everyone from designers and artists, to photographers and publicists – the chance to take part in creating the biggest and most original piece of artwork the world has ever seen.

The project saw contributions from 85 countries and brought ‘Cadavre Exquís’ into the digital age by layering multiple pieces of art created by different people to make one collective piece. Of the 2,000 people that took part, 500 submissions were from the UK, testament to the extraordinary creativity of our nation. Each contributor had one hour to put their artistic stamp on the final piece of artwork, which is now being exhibited in a variety of unique settings around the world, giving members of the public the opportunity to see this ground-breaking piece of art.

To learn more about the project, you can visit the website where you can browse and interact with the inspirational pieces of art from around the globe. You can also follow the social journey using #CreateNow and #RedBullCollectiveArt.

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Adobe joins #IncludeDesign

ukadobe

February 01, 2013

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includedesign

This week’s announcement that computer science will be granted EBacc status in the Government’s planned GCSE reforms is a positive step in the right direction, however it does not go far enough.

Whilst the move to include Computer Science in the mooted English Baccalaureate will no doubt help equip future generations of 14 to 16-year olds with some technology skills that higher education institutions and businesses may be looking for, it does not address the fundamental problem of omitting design and the wider arts as a core subject in the proposals. As it stands, a gaping hole remains in the Government’s planned reforms with the continued omission of arts subjects in the.

Therefore, I’m pleased to announce that today Adobe has joined the #IncludeDesign campaign, as part of our ongoing commitment to supporting creativity in education in the UK.

The creative industries constitute one of the fastest-growing sectors in the UK and the creative skills needed to be successful should be fully supported & embedded in both primary & secondary education. Our own research tells us that 77% of UK employers and University lecturers place a high value on creativity in school leavers, with 78% of people in the UK in agreement that creativity is key to driving economic growth.

The UK is renowned for its creativity thanks to its successes in fashion, art, design, film and music, so providing all students with access to creative subjects is essential to our future economic success.

A programme of study devoid of any arts or design tuition threatens to stifle creativity, which is why today we are joining some of the creative industry’s best known names and most high-profile agencies in backing #IncludeDesign. You can find out more by checking out this article on Digital Arts.

Liz Wilkins, Senior Education Marketing Manager, Adobe

 

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