#CreateNow World Tour: UK Highlights

ukadobe

December 09, 2013

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Since mid-September, Adobe’s #CreateNow world tour has brought creative experts and Adobe’s own evangelists to cities across the globe. We’ve been celebrating all things Creative Cloud by giving all of you the lowdown on the very latest updates to our creative offering.

On 26th and 28th November we came to the UK, stopping off in Bristol and Edinburgh. With new features and applications being continually updated in Creative Cloud, the #CreateNow events have been a great chance for the pros and I to show everyone just what exciting and dynamic content can be created using the new suite of tools.

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A number of deep dive sessions took place at both events, with specialist knowledge on everything from digital imaging to video editing being shared.

Richard Curtis kicked off proceedings with two photography based sessions exploring Lightroom 5 and Photoshop CC, walking through the workflows for designers and publishers and telling everyone how photographers can reimagine their content and share it with the rest of the world via Behance.

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Iona Walters showcased Adobe Muse, the software which makes it possible for designers to create web pages without having to code, as well as highlighting how the Edge suite of tools and services can save web designers hours of time thanks to handy features like responsive design.

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Niels Stephens was up next, focusing on all things video-related. He showcased some of the latest updates to Adobe’s CC video applications, inclu ding the seamless collaboration between Audition and Premier Pro as well as running through performance enhancements to After Effects CC.

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Finally, Rupert Knowles spoke about the huge shift towards digital publishing and demonstrated just how simple and seamless digit al publishing can be with the Digital Publishing Suite, with some great examples of tablet publications from Adidas and TopGear, which were honed using InDesign CC.

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On the day, attendees were encouraged to live tweet throughout the event as well as have a go on our very own interactive graffiti wall, with some great feedback:

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I think the #CreateNow tour has been so successful as we’ve tailored the day to suit what our audience want to know and hear. The #CreateNow sessions focused on the workflows that creatives deal with on a day to day basis as well as exploring how to get the best from Creative Cloud. By listening to feedback and interacting with our customers, we are enabling people to enhance their creative processes.

If #CreateNow has inspired you, find out more about becoming a member of the Creative Cloud and the tools that are available to you as part of our creative community here.

If you want to see more images from the Adobe #CreateNow events, then head over to our Creative Juices Facebook page. Follow us on Twitter and like our Facebook page to stay tuned on future events.

John Cole, Adobe Digital Media Manager for Northern Europe

Red Bull Collective Art Hits London for 3 Day Exhibition

ukadobe

May 23, 2013

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Adobe UK, Adobe, Red Bull Adobe, Red Bull Collective Art, Create Now, CreativityRed Bull, in partnership with Adobe, has just made art history! And we’re inviting members of the public to be part of it when it hits London as part of a three day exhibition from 5 – 7 June 2013. After taking in LA, Oslo and Mexico City, London will host the Red Bull Collective Art exhibition, in partnership with Adobe, at Red Bull Studios, London Bridge. The exhibition is free of charge and open 11am – 5pm each day.

But what is it all about? Well, in a nutshell, more than 2,000 individual pieces of artwork (90% of which, were created using tools available in Adobe Creative Cloud) have been brought together to create one piece of ‘collective art’ measuring a massive 1.3km in length – that’s 500m longer than the tallest building in the world, the Burj Khalifa.

Back in February, we announced our partnership with Red Bull Collective Art, a project which gave creative talent from across the globe – including everyone from designers and artists, to photographers and publicists – the chance to take part in creating the biggest and most original piece of artwork the world has ever seen.

The project saw contributions from 85 countries and brought ‘Cadavre Exquís’ into the digital age by layering multiple pieces of art created by different people to make one collective piece. Of the 2,000 people that took part, 500 submissions were from the UK, testament to the extraordinary creativity of our nation. Each contributor had one hour to put their artistic stamp on the final piece of artwork, which is now being exhibited in a variety of unique settings around the world, giving members of the public the opportunity to see this ground-breaking piece of art.

To learn more about the project, you can visit the website where you can browse and interact with the inspirational pieces of art from around the globe. You can also follow the social journey using #CreateNow and #RedBullCollectiveArt.

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