May 23, 2013
Red Bull, in partnership with Adobe, has just made art history! And we’re inviting members of the public to be part of it when it hits London as part of a three day exhibition from 5 – 7 June 2013. After taking in LA, Oslo and Mexico City, London will host the Red Bull Collective Art exhibition, in partnership with Adobe, at Red Bull Studios, London Bridge. The exhibition is free of charge and open 11am – 5pm each day.
But what is it all about? Well, in a nutshell, more than 2,000 individual pieces of artwork (90% of which, were created using tools available in Adobe Creative Cloud) have been brought together to create one piece of ‘collective art’ measuring a massive 1.3km in length – that’s 500m longer than the tallest building in the world, the Burj Khalifa.
Back in February, we announced our partnership with Red Bull Collective Art, a project which gave creative talent from across the globe – including everyone from designers and artists, to photographers and publicists – the chance to take part in creating the biggest and most original piece of artwork the world has ever seen.
The project saw contributions from 85 countries and brought ‘Cadavre Exquís’ into the digital age by layering multiple pieces of art created by different people to make one collective piece. Of the 2,000 people that took part, 500 submissions were from the UK, testament to the extraordinary creativity of our nation. Each contributor had one hour to put their artistic stamp on the final piece of artwork, which is now being exhibited in a variety of unique settings around the world, giving members of the public the opportunity to see this ground-breaking piece of art.
To learn more about the project, you can visit the website where you can browse and interact with the inspirational pieces of art from around the globe. You can also follow the social journey using #CreateNow and #RedBullCollectiveArt.