London’s calling for Monty Python fans

The @AdobeUK Team

October 15, 2012

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It’s a big night for us tomorrow as it’s the European premiere at the 56th BFI London Film Festival of a new movie we‘ve been heavily involved with – A Liar’s Autobiography – The Untrue Story of Monty Python’s Graham Chapman.

It’s an animated tribute to the late Graham Chapman which tells his life story (both real and fantasy) in 17 different animation styles by 14 different studios, with Adobe Creative Suite Production Premium instrumental in the production process.

Check out this video to learn about the making of the film and the filmmakers’ experiences using the latest versions products including Adobe Premiere Pro, After Effects, Flash Professional, and Photoshop Extended.

Kicking off proceedings at IBC 2012

The @AdobeUK Team

September 05, 2012

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Over the next few days, we’re in Amsterdam for this year’s IBC Show, and we’re excited to announce that we’ll be showcasing some great new video technologies that are really helping the broadcast and video industries to evolve and meet the demands of today’s viewing public!

 

One of the highlights for us will be the reveal of Adobe Anywhere for video – a modern, collaborative workflow platform that will give teams using our professional video tools – such as Adobe Premiere Pro and After Effects – the ability to work together across virtually any network, using shared media. They’re products that together with the rest of our Creative Suite Production Premium and Creative Cloud, are being using by a number of the leading broadcasters and global news agencies, including the Associated Press, Bloomberg and CNN.

We’re also announcing several new collaborations with broadcast solution partners at the show who will support integrated workflows with our video tools. These include media asset management and graphics companies who are leading in the broadcast news and sports sectors – such as Chyron, Dalet, EVS and Vizr.

Not only that, but anyone with Final Cut Pro or Avid who fancies switching to Adobe CS6 Production Premium or Creative Cloud, can take advantage of a promotion we’re currently running offering up to 40% off! You can find all the information on the Adobe website.

If you’re at the show, be sure to pay us a visit. We’ll be at the Adobe booth in Hall 7, Booth 7.G27 in the RAI Exhibition and Congress Centre. For anyone that didn’t make it to Amsterdam, we’ll be keeping everyone up to speed on the show from here.

Let us know what you think of this year’s show and are most excited about seeing!

Adobe Muse Updated: Built-In Contact Forms Plus Japanese Support

The @AdobeUK Team

August 21, 2012

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Adobe Muse is a new tool available to Creative Cloud subscribers which lets graphic designers create websites without writing code. Today, we’re releasing a new version of Muse that includes built-in support for contact forms. In addition, this new version is now available in Japanese.

The new support for built-in contact forms allows you to easily add, configure, and style contact forms within your website designs. By using this new feature, you no longer have to embed HTML code from 3rd-party online form providers. This is just the beginning of work the Muse product team is doing to bring more extensive content management capabilities directly into the product through tighter integration with our site hosting platform, Adobe Business Catalyst. This video shows how easy it is to work with contact forms.

We’ve also added the ability to add and link to downloadable files of any type including .pdf, .zip, .dmg, & .exe, as well as support for HTML5 animations created with Adobe Edge. There’s more, so be sure to read the release notes to find out all the new goodies in this updated version of Muse.

If you already have Muse installed, just open the app and click “Install Now” on the updater screen to get these new features. If you have yet to try it, download it here on Creative Cloud.

Multi-tasking with multi-screens

The @AdobeUK Team

June 07, 2012

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As the digital revolution continues, it appears that so does our love and need for gadgets.  So much in fact, that we don’t only want the latest devices but we also want to use them all at the same time.  Whilst in the past we may have been content just watching the TV, increasingly people are finding themselves also sitting there with a smartphone in their hand chatting to their friends online or gazing at sites on their tablet – and, more often than not, all three at once.

This is what a recent Multi-Screen Marketer report from Econsultancy (@Econsultancy) found, with over half of the respondents answering that they were either somewhat or very likely to be using another device when watching TV. Interestingly, this rises with every screen added to the mix, with 65% of those with four devices saying that multi-device use is the norm while watching TV.

Increasingly consumers are finding themselves multi-tasking with multi-screens whether it’s in front of the TV, on a PC, laptop, tablet, smartphone or any other device – and brands need to recognise that the way consumers engage with products has changed.

The multi-screen trend has been around for years now and is gaining pace with the recent launch of Xbox SmartGlass among other devices. With more and more new products being created, the number of devices people own is picking up and is only expected to increase as more models come in to the market.

The culture is changing and as the demand for instant information, communication and gamification continues to rise, brands need to make sure they are listening to stay ahead of the curve. In the future, multiple screens will be the norm.

Get involved with the conversation by tweeting us @AdobeUK and using #FutureOfDigital. Read more about how Adobe can help with digital publishing here.

 

 

Wayne Hemingway talks about creativity in Britain

Emma Wilkinson

May 23, 2012

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The name Wayne Hemingway might ring just a few bells – the top English designer and co-founder of Red or Dead has long been a real trailblazer for British creativity. We were lucky enough to take a few minutes out of his busy schedule to get his views on all things creative, why Britain is a creative force to be reckoned with, how digital is democratising design and what part Adobe plays in helping the fashion industry move forward. 

Check out his interview here:

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