Day 2 at #AdobeSummit

Emma Wilkinson

May 17, 2012

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Yesterday Adobe customers and partners, speakers and delegates descended on Battersea Park in London for day two of Adobe’s Digital Marketing Summit – which got started literally with a bang!

The Digital Future

Computers, TV’s and minds where blown by the future casting of Nils Muller, during the opening keynote, in which Muller took the audience on a time travelling journey to 2021. He explored the “web of things” – when technology takes on a social life of its own, and further on into the age of connectedness, when all human experiences may one day be augmented by digital technology and data, including contact lenses that recognise faces (and pull in social network updates!) to communication technology controlled entirely by the user’s thoughts!

Behind The Scenes @

Once the audience was transported back to the present day, they had a chance to go behind the scenes of – with a fascinating presentation of how personalisation, content and optimisation have helped the make the most out of every visitor. The team behind the site run 8-10 tests every week, changing up style and content to find the perfect mix.

Throughout the day, seminars and breakouts took delegates into the depths of web experience management, social, mobile, privacy and personalisation – wrestling with the big issues of marketing in the age of the “digital self” (for more on that check out our blog wrap up from yesterday!).

The Future Of Digital Publishing

Delegates in the digital publishing track heard from Condé Nast, who have sold over 250,000 versions of their print magazines as digital versions, across titles such as Wired and Vanity Fair. Jamie Bill from Condé Nast walked through his vision of the future for digital publishing and magazines. He believes “a magazine is no longer a printed product – it is a brand”, something which the CN team are trying to support across all their titles, with social media content, online extras and tablet editions.

The day wrapped up with some exclusive sneak peeks of what’s coming soon to Adobe Digital Marketing Suite which we be sharing with you here on the blog soon, so stay tuned! You can keep up with all the reactions from Summit by following @AdobeUK and @AdobeSummit and join the conversation by leaving your comments here or on Twitter using #AdobeSummit.

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