Web Platform Team Blog

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Adobe SXSW 2014 Creative Camp

Adobe is traveling to SXSW for our Annual Creative Camp, Friday March 7th at the Radisson Town Lake, Riverside Ballroom. This year we have five sessions on topics shaping the modern web. Relax in the Typekit pop-up library, a hang-out with 65+ specially-curated design books. Plus, you’ll need your fuel to make it through SXSW and we’ve got you covered all day with lunch, and snacks galore – flavored popcorn, mini-burgers and petit BLT’s plus a happy hour during our final session of the day.

Here’s our session line up:
What Do We Build Next? 11:00 – 12:00
Get behind the scenes at Adobe and learn how our product development teams go from just an idea to a functional prototype ready for testing with real users in a matter of weeks for their newest web authoring tools. Devin Fernandez, Principal Product Manager, and Winsha Chen, Senior Computer Scientist will show examples of real projects under development right now.
5 Things Developers Need to Know About Design 12:30 – 1:30
In this session you will learn with Adobe Evangelist Paul Trani the techniques designers use as well as the things they wish every developer knew about design. Understanding these 5 things will not only make you better at design, it will help you work better with designers. We’ll also be serving lunch during this session so make sure you come early to grab a sandwich and get a seat.
Rich Web Experiences & the Future of the Web 2:00 – 3:00
We’re reaching a point where ideas we could only dream of in the past from interactive film to global multiplayer 3D gaming can become a reality, all living inside of your browser. We’ll explore inspiring examples of how the web can be used to create rich media experiences and what’s possible in the future with Adobe Creative Technologist CJ Gammon.
The Onions of Interactive Infographic Design 3:30 – 4:30
Interactive infographics make it possible for you to truly capture your audience and engage with them in a manner that simply is not possible when merely citing dry facts or statistics. This session will cover the value of creating animated, interactive infographics with HTML your readers care about using Adobe Edge Animate with Product Manager, Sarah Hunt.
The Ultimate Developer’s Tool: Theory & Discussion 5:00 – 6:00
What do iOS, Android, and the Internet all have in common? They were all built using source code editors driven. But what qualities are needed in a modern code editor? Enjoy some cold beer and snacks while you engaging in a discussion with Senior Product Manager, Jonathan Dunlap, on how we can use our present knowledge to build the ultimate source code editor.

These sessions are official SXSW events. A badge is required to attend and no registration needed.


  1. February 25, 2014 at 4:03 pm, Paul Trani said:

    Where is the date? 🙂

    • February 25, 2014 at 4:13 pm, Lewis Haidt said:

      Thanks. Good catch. Just added.

  2. March 03, 2014 at 8:10 am, Scott Thigpen said:

    I still don’t see the date, would love to attend this!

    • March 03, 2014 at 9:34 am, Lewis Haidt said:

      It’s in the first sentence, first paragraph, Friday March 7th – all day at the Radisson. Hope to see you there.

  3. March 06, 2014 at 7:54 am, ruby pinon said:

    How much is the cost or is it Free?

    • March 06, 2014 at 9:13 am, Lewis Haidt said:

      The Creative Camp is an official SXSW event, so you need a festival badge to enter. No special registration or extra fee required.

  4. March 06, 2014 at 11:08 am, Visit the Typekit pop-up library at SXSW | The Typekit Blog said:

    […] us in Austin this Friday! The Typekit pop-up library is traveling to SXSW for a one-day Creative Camp. Typekit is joining forces with the Adobe Web Platform team to present five speaker sessions, […]